On June 17th local rapper Nipsey Hussel unveiled his clothing store The Marathon Clothing on Slauson Ave. A first of its kind not because of the quality of design and production in South Central Los Angeles but because it’s been boasted as the world first Smart Store. Upon downloading the TMC app you can gain exclusive content and music throughout the store simply by turning on the app and pointing your camera at the stores artwork and items. Nipsey had a huge turnout with support from friends such as Russell Westbrook, Roc Nation’s Emory Jones, 21 Savage and Jim Jones.