On a Tuesday night in K-Town, F.C. Dorsum and The Line Hotel held a Pop Up for their collaboration. A collaboration as part of the hotel’s “HERE” series of events, events that incorporate the local culture of K-Town.
F.C. Dorsum invited close friends and family to view their latest collaboration which included a thorough presentation of the journey the brands creator’s (Ben, Qudoe, Jeremy) took to end up where there are today. This presentation included almost all of the trio’s efforts in fashion and life. Their presentation concluded with a compilation of their Instagram and Snapchat videos over the years.
Following the presentation, everyone was welcomed into the pop up presentation which was creatively positioned in the hotel suite’s large bathroom space. The collection naturally contained soccer inspired pieces, however it also offered embroidered slippers similar to what you would find at a hotel suite. People were invited to make purchases of the new collection before it was offered else-where.
Photos by A.J. Garcia