With his glossy and multi-dimensional visual style, Hype Williams vivified the essence of late 90‘s/early 00’s Hip Hop.
The film BELLY gave a kaleidoscope view of the street life, the fame, and the fortune of the underworld.
For us, the film exemplifies the thrill of the hustle and the fall of succumbing to fast money and the responsibilities faced.
In essence, it tells the story looking back and for what’s to come: back to life, back to reality, back to the here and now.

The camera filters and color sequences of BELLY were a big inspiration for our seasonal color stories.
Key fabrications used within the collection include over-dyed denim, contrast rip-stop, meshes, flight satin and nylon.
Graphic language for the line was drawn from the late 90’s street fashion; high fashion take downs and photos of hip hop culture.

 

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