Adidas x PopSugar 
On Saturday Adidas and Popsugar presented a fitness run event during a Saturday in Santa Monica, Ca. The event introduced the latest version of the ladies Ultraboost. To exhibit the shoe’s function along with it’s form Adidas created a circuit run and held various exercises for the Ultraboost community to participate in. As a special personalization Adidas and Popsugar invited the highly admired brand Truth Never Told to participate. Adidas shoe bags were given to those who purchased a pair of the new Adidas Ultraboost’s, this shoe bag was then personalized with your name stitched in by Truth Never Told. If these shoe bags were meant to preserve your new kicks and show style then there could not be a better touch made.
Photos by A.J. Garcia